RECOVERABLE MRR FOR SMALL SAAS
Find the recoverable MRR hiding in your churn.
ChurnNote scans Stripe or Lemon Squeezy for failed payments, cancellations, and win-back opportunities, then shows who to email, why they left, and what you can still recover.
Estimated recoverable MRR
Last 30 days$312/mo on the table
Failed payment recovery
Failed paymentSarah's $49/mo payment failed
Cancellation reason captured
Reply Intelligence“Loved the product, but needed team permissions.”
- Built for Stripe + Lemon Squeezy SaaS founders
- Reads billing events only
- No revenue cut
- No CS platform complexity
- Founder-style recovery emails
Built by a founder who got tired of silent churn.
I'm Praveen, the founder of ChurnNote. I built this because small SaaS founders usually find out about churn too late, after Stripe or Lemon Squeezy already says “cancelled.”
But a lot of lost MRR is not truly gone. Some of it comes from failed payments, missing features, weak cancel flows, or customers who would have replied if the email felt human.
ChurnNote is my attempt to make churn recovery simple for solo and small SaaS founders: see the leak, understand why it happened, and recover who you can without buying an enterprise CS platform.
Praveen, founder of ChurnNote. See exactly what ChurnNote can access.
Connect safely. ChurnNote never moves your money.
ChurnNote reads only the billing events it needs to find recoverable revenue. It never sees card numbers, never moves money, and never changes your prices. On Stripe you can lock it to a restricted key; on either platform you can revoke access anytime.
ChurnNote can
- Read failed invoices
- Read subscription status
- Read cancellation events
- Calculate recoverable MRR
ChurnNote cannot
- Move money
- Issue refunds
- Change prices
- Delete customers
The real churn leak happens before, during, and after cancellation.
Most tools only show the loss after it happens. ChurnNote helps you catch the warning signs, save customers at the cancel moment, and win back the ones worth recovering later.
The leak
- Customers go quiet for weeks
- Failed payments slip through
- Risk signals get missed
With ChurnNote
- Radar flags at-risk accounts early
- Failed payments recovered before they lapse
- See who is still saveable
The leak
- They click cancel with no reason captured
- No save offer is shown
- The one chance to keep them passes
With ChurnNote
- One question asked the moment they cancel
- The right pause, downgrade, or discount offer
- Reason captured before they leave
The leak
- You forget why they left
- No follow-up when something changes
- Feature-based churn is wasted
With ChurnNote
- Replies grouped into clear churn reasons
- Win-backs queued for when you ship the fix
- A nudge when it is time to bring them back
Detect risk → save at cancel → recover failed payments → understand reasons → win back when something changes.
Stripe or Lemon Squeezy
Most churn tools are Stripe-first. ChurnNote recovers churn for Lemon Squeezy founders too.
ChurnNote works for founders using Stripe or Lemon Squeezy, so you can recover failed payments, capture cancellation reasons, and queue win-backs without moving to a heavy customer success platform.
A plain-text founder email that gets real replies.
Not a survey. Not a form. Just a short email that feels like it came from the founder, so customers are more likely to tell you why they left.
From: Alex <alex@acme.com>
Subject: quick question
From: sarah@customer.com
Subject: Re: quick question
That reply is worth more than any exit survey, and Sarah might just come back.
Send from your own domain with Custom SMTP, or let ChurnNote send on your behalf until you connect it.
Ship-to-Recover
Customers told you why they left.
When you fix it, ChurnNote helps bring them back.
Failed-payment tools stop at payment retries. Ship-to-Recover turns the work you were going to do anyway, building your product, into recovered revenue.
Capture why they left
Cancel-flow answers and exit-email replies become structured reasons: the feature, the price, the competitor.
Ship the fix
Build the thing customers asked for. Mark it shipped in ChurnNote in one click.
Win them back, track the MRR
ChurnNote drafts a personal win-back for exactly the customers who asked, and credits recovered MRR to that ship.
Your churn recovery, on one page.
See who is at risk, who tried to cancel, who replied, and who is ready to win back.
At-risk MRR
$1,840
across 6 customers
Cancel saves
5
$640 saved this month
Top churn reason
Pricing
38% of replies
Win-backs ready
3
$420 recoverable
Recent churn activity
“Missing Slack integration”
“Stuck in cancel flow”
“No activity 14 days”
“Card retried successfully”
How it works
How ChurnNote turns churn signals into recovery actions
Connect billing once. ChurnNote detects failed payments, cancel attempts, inactive customers, and cancellation replies, then routes each signal to the right recovery workflow.
Step 01
Connect in two minutes
Add your Stripe or Lemon Squeezy connection and run your free Churn Leak Report before committing to anything.
Never moves money · revoke anytime · no card data
Step 02
ChurnNote detects churn signals
Failed payments, scheduled cancellations, abandoned cancel flows, inactive customers, downgrades, and cancellation replies.
Automatic · works day one
Step 03
Each signal gets the right action
Failed payments get recovery emails. Cancel attempts get save offers. Cancellation replies become churn reasons and win-back triggers.
Reason-based · no manual triage
Step 04
See what was saved, recovered, or lost
Track saved customers, recovered payments, churn reasons, and win-back opportunities in one place.
Saves · recovered MRR · win-backs
Most failed-payment tools stop at payment retries.
Retries recover cards. They don't tell you why customers cancel, what to ship, or who comes back when you do. ChurnNote covers the whole leak.
"Basic dunning tools" means the category of retry-and-email payment recovery products, not any specific vendor.
Buying these separately adds up fast.
Typical category pricing, not a quote from any specific vendor. ChurnNote covers the same jobs in one flat plan.
Why plain-text exit emails work
Plain text
A short founder-style email is easier to reply to than a survey or form
~2 min
To connect Stripe or Lemon Squeezy and start listening for cancellations
$12
/month flat. Most churn tools charge $79+
Surveys get ignored. Automated NPS emails get deleted. A short, personal email from the founder? People actually reply. And tell you the truth.
One win-back pays for ChurnNote forever.
ChurnNote is $12/mo. Win back one $49/mo customer for a year and that's $588 recovered. A 4x return from a single email.
$12/mo in→$588/yr out
Everything you need to catch, understand, and recover churn leaks.
Detects failed payments
3-email recovery with fresh payment links
Captures cancellation reasons
Cancel flow + exit-email replies, categorized
Drafts recovery emails
Founder-style, reviewed before anything sends
Tracks recovered revenue
Credited to the exact ship that won them back
Simple pricing for small SaaS founders
One plan. Every feature. No revenue cut, no per-event fees, no enterprise pricing.
$12/month
Includes a real Churn Leak Report after signup.
One saved $49/month customer can pay for more than 4 years of ChurnNote.
Start recovering — $12/moCancel anytime. No contracts.
Locking in $12/mo for early founders. The price goes up as more features ship.
30-day guarantee.If ChurnNote doesn't find at least one failed payment, cancellation reason, or win-back opportunity in your first 30 days, you don't pay. Email us and we'll refund you.
FAQ
What is SaaS churn prevention software?
SaaS churn prevention software helps founders reduce avoidable cancellations before they happen. It detects at-risk customers, recovers failed payments, gives customers the right save path at the cancel moment, and helps you understand why people leave. ChurnNote does all of this for Stripe and Lemon Squeezy founders in one $12/month plan, then adds product-change win-backs for the customers who do leave.
Does ChurnNote replace a cancel flow tool?
ChurnNote includes a Smart Cancel Flow that asks why a customer is leaving and shows a reason-based save path (pause, downgrade, discount, setup help, or a safe fallback cancellation). But it also adds Churn Radar for at-risk detection, failed payment recovery, reply intelligence, and product-change win-backs — so it covers more of the retention loop than a standalone cancel flow tool.
How can I find out why my SaaS customers are cancelling?
The most reliable way is to email them personally the moment they cancel and ask one open question. A short plain-text email written in the founder's voice is much easier to reply to than a form, and the answers tend to be honest and detailed. Cancel-flow surveys mostly produce rushed dropdown responses, if any. ChurnNote automates this loop: detects the Stripe or Lemon Squeezy cancellation, sends a founder-style email from your own domain with Custom SMTP (or through ChurnNote until you connect it), captures the reply, and groups the reason (pricing, missing feature, switched tool, timing, bad experience).
How can I win back cancelled SaaS customers?
The follow-ups that work aren't generic 'we miss you' broadcasts. They reference the specific reason the customer left and a real change that addresses it. ChurnNote captures each cancellation reason, then queues a tailored win-back when you record a fix, ship a feature, or launch a new plan. You review every win-back before it sends.
What is product-change win-back?
Generic 'we miss you' emails get ignored because nothing changed. Product-change win-back waits for the moment something actually changes. If a customer left because API access was missing, ChurnNote remembers that — and when you ship API access, it finds the customers who left for that exact reason and queues targeted win-back drafts for you to review.
Does ChurnNote work with Stripe?
Yes. Connect Stripe in about a minute and ChurnNote starts listening for cancellations and failed payments immediately.
Does ChurnNote work with Lemon Squeezy?
Yes. ChurnNote integrates with Lemon Squeezy the same way it works with Stripe: detect cancellations, send the exit email, group cancellation reasons, and queue win-backs.
Can ChurnNote stop all cancellations?
No tool should promise that, and ChurnNote doesn't. Some customers will always leave. ChurnNote reduces avoidable churn by spotting at-risk customers early, giving people the right save path at the cancel moment, recovering involuntary churn from failed payments, and helping you act on the real cancellation reasons.
What is the difference between dunning and cancellation recovery?
Dunning recovers involuntary churn. The customer's card failed, they didn't choose to leave, and the fix is updating the card. Cancellation recovery handles voluntary churn. The customer hit cancel intentionally, and the fix is understanding why and following up with a real change. ChurnNote covers both. Most tools (Churn Buster, Stunning, Stripe Smart Retries) only do dunning.
Does ChurnNote help with customers who already cancelled?
Yes. For new accounts, ChurnNote can run a one-time 30-Day Recovery Sweep after you connect Stripe or Lemon Squeezy. It surfaces recent cancellations and failed payments from before ChurnNote was connected. You review and approve any old follow-ups before they are sent. After that, ChurnNote handles fresh cancellations and failed payments automatically.
Stop losing customers you could have saved.
Run a free Churn Leak Report and see where your SaaS is leaking recoverable revenue.
30-day guarantee: if ChurnNote finds nothing to recover in your first 30 days, you don't pay. Cancel anytime, no contracts.