Frequently asked questions

The most reliable way is to email them personally the moment they cancel and ask one open question. Plain-text emails written in the founder's voice get 10–30% reply rates with honest, detailed answers. Cancel-flow surveys typically produce under 2% replies, mostly rushed dropdown responses. ChurnNote automates this loop: detects the Stripe or Lemon Squeezy cancellation, sends a founder-style email written in your name (delivered through ChurnNote), captures the reply, and groups the reason (pricing, missing feature, switched tool, timing, bad experience).

Stripe doesn't send cancellation emails by default. You can either listen to the customer.subscription.deleted webhook and build the sending pipeline yourself, or use ChurnNote. Connect Stripe with one API key, and ChurnNote sends a plain-text founder-style email written in your name (delivered through ChurnNote) within seconds of every cancellation. Replies land in your inbox; reasons get grouped automatically.

The follow-ups that work aren't generic 'we miss you' broadcasts. They reference the specific reason the customer left and a real change that addresses it. ChurnNote captures each cancellation reason, then queues a tailored win-back when you record a fix, ship a feature, or launch a new plan. You review every win-back before it sends.

Skip dropdown surveys. They tell you what people clicked, not what they actually think. A short founder-style email ('Hey, I saw you cancelled, mind sharing what shifted?') gets honest replies because it doesn't feel like marketing. ChurnNote sends this automatically — written in your name, sent through ChurnNote — and groups the verbatim replies by reason.

You need verbatim replies, not survey clicks, to tell the difference. ChurnNote groups every cancellation reply into one of seven reasons: pricing, missing feature, too complex, switched tool, bad experience, no longer needed, or other. You can see which reason is repeating every month and decide whether to ship a feature, launch a cheaper plan, or fix UX.

Yes, that's the core of the product. ChurnNote sends a plain-text founder-style email the moment a customer cancels in Stripe or Lemon Squeezy — written in your name and delivered through ChurnNote. No HTML, no logo, no template. The customer sees a short, personal note and replies because it doesn't feel like a marketing campaign.

Yes. ChurnNote automates the founder-style cancellation email end-to-end. The email is plain text, signed with your name, written like a personal message, and delivered through ChurnNote. Tone (friendly, direct, casual) and personalization (first name, tenure, plan) are configurable. Customers see a short personal note, not a marketing template.

Yes. ChurnNote uses AI to read each cancellation reply and group it into one of seven categories: pricing, missing feature, too complex, switched tool, bad experience, no longer needed, or other. The verbatim text is always preserved alongside the tag, so you see both the cluster and the specific reason.

Yes. ChurnNote ingests every cancellation reply, groups it by reason, and surfaces patterns over time: which reason is repeating every month, which competitors are taking customers, which features are most commonly missing. You see the cluster ("38% of cancels mention pricing") and the verbatim that backs it up.

Yes. When you record a fix, ship a feature, or launch a new plan, ChurnNote drafts a personal win-back email to exactly the customers whose cancellation reason matches the change. You review every win-back before it sends. No broadcast spam, no generic 'we miss you' email blasts.

ChurnNote is a churn recovery tool for SaaS founders. When a customer cancels in Stripe or Lemon Squeezy, ChurnNote sends a plain-text exit email written in your name (delivered through ChurnNote), groups the real reasons people leave, and queues personal win-back follow-ups so you can recover the revenue you'd otherwise lose.

Indie SaaS founders, bootstrapped teams, and small SaaS companies billing through Stripe or Lemon Squeezy. It's built for the size of business where one win-back can pay for the tool for a year.

Yes. ChurnNote is a churn recovery tool. It detects cancellations, captures cancellation reasons, and helps you win cancelled customers back. It also includes failed payment recovery (dunning) for involuntary churn.

Yes. Connect Stripe in about a minute and ChurnNote starts listening for cancellations and failed payments immediately.

Yes. ChurnNote integrates with Lemon Squeezy the same way it works with Stripe: detect cancellations, send the exit email, group cancellation reasons, and queue win-backs.

Yes. When you connect Stripe, ChurnNote registers a webhook on your account that listens for customer.subscription.deleted (cancellations) and invoice.payment_failed (failed payments). Cancellations trigger the plain-text exit email; failed payments trigger the dunning sequence. No polling, no delay, typically within seconds of the event.

Yes, that's the core of the product. ChurnNote sends a personal plain-text email to every Stripe customer who cancels, captures the reply, and groups it into one of seven churn-reason categories (pricing, missing feature, too complex, switched tool, bad experience, no longer needed, other). Reply rates run 10–30%, vs under 2% for typical cancel-flow surveys.

Yes. ChurnNote subscribes to the Lemon Squeezy subscription_cancelled webhook the moment you connect, and tracks every cancellation alongside the customer's tenure, plan, and LTV. Replies are grouped by reason the same way as Stripe. One dashboard, both providers.

Yes, plus more. ChurnNote runs a 3-email failed-payment recovery sequence (dunning) with fresh hosted invoice links. Unlike dedicated dunning tools (Churn Buster, Stunning), ChurnNote also handles voluntary churn: when a customer chooses to cancel, ChurnNote captures the reason and queues a win-back. One tool for both involuntary and voluntary churn.

Dunning recovers involuntary churn. The customer's card failed, they didn't choose to leave, and the fix is updating the card. Cancellation recovery handles voluntary churn. The customer hit cancel intentionally, and the fix is understanding why and following up with a real change. ChurnNote covers both. Most tools (Churn Buster, Stunning, Stripe Smart Retries) only do dunning.

Yes. The recovery loop is: (1) Stripe webhook fires the moment a subscriber cancels, (2) ChurnNote sends a personal email asking why, (3) the reply is captured and the reason grouped, (4) you record a fix, ship a feature, or launch a plan, and (5) ChurnNote drafts a win-back to the customers whose reason matches. Realistic recovery rate: 5–15% of cancelled subscribers when follow-ups are tied to a real change.

Yes, for Stripe SaaS founders who want the cancellation-handling part without Churnkey's $250/mo + revenue-percentage pricing. The trade-off: Churnkey focuses on cancel-flow deflection (intercepting the customer mid-cancel with offers); ChurnNote focuses on what happens after the cancellation (capturing the reason and winning customers back later). Some founders use both; many indie SaaS only need ChurnNote.

ChurnNote sends a short, personal plain-text email after each cancellation. When the customer replies, ChurnNote groups the reply into a reason category: pricing, missing feature, bad experience, switched tool, timing, or other. So you see why people are leaving.

Yes, that's the core of the product. ChurnNote sends a plain-text exit email written in your name (delivered through ChurnNote) as soon as a customer cancels, then queues a personal win-back when there's a real reason to reach back out (a fix shipped, a new plan, an addressed feature request).

Yes, for founders who want a simpler, lower-cost option. Churnkey focuses on cancel-flow deflection inside the product. ChurnNote focuses on what happens after the cancellation: capturing the real reason and winning customers back. ChurnNote starts at $12/month.

Yes, it's specifically built for indie and bootstrapped SaaS. Pricing is a flat $12/month, setup takes about a minute, and the math works even if you only get one or two cancellations a month.

Surveys typically get reply rates under 2%. A short, personal email from the founder gets 10–30% reply rates and honest answers. ChurnNote isn't a survey tool. It's a churn recovery tool that uses real conversations as input.

That's perfect. If ChurnNote wins back even one of them, that customer pays you every month for their entire lifetime. The math works from day one.

We only email people who had a billing relationship with you. They can ignore it. We don't add them to any list.