ChurnNote vs Raaft
Raaft intercepts the cancellation with an in-app flow offering discounts and surveys. ChurnNote follows up afterward with a personal email when customers are more honest. Raaft tries to save the customer in the moment; ChurnNote learns from the ones who leave.
ChurnNote
Personal exit emails, automated
Price: $12/mo or $99/year
Best for: Indie SaaS founders ($500–$15K MRR)
Focus: Post-cancellation feedback via personal emails
Raaft
No-code cancellation flow and offboarding builder
Price: Free tier available, paid plans from $79/mo
Best for: SaaS companies wanting custom cancellation flows
Feature Comparison
| Feature | ChurnNote | Raaft |
|---|---|---|
| Automated exit emails to churned customers | ✓ | — |
| AI-generated personal emails | ✓ | — |
| Reply capture and categorization | ✓ | — |
| No-code cancellation flow builder | — | ✓ |
| In-app cancel survey | — | ✓ |
| Retention offers at cancel time | — | ✓ |
| Cancellation reason tracking | Via email replies (22%+ response rate) | Via in-app survey (rushed responses) |
| Detailed written feedback | ✓ | Limited — checkbox-style |
| Stripe support | ✓ | ✓ |
| Lemon Squeezy support | ✓ | — |
| Pricing | $12/mo flat | Free tier / from $79/mo |
| Free tier | — | ✓ |
| Setup time | 5 minutes | 15-30 minutes |
Raaft Strengths
- ✓No-code cancellation flow builder — easy to set up
- ✓Can embed offers, discounts, and plan switches at cancel time
- ✓Free tier available for getting started
- ✓Integrates with Stripe, Paddle, and Chargebee
- ✓Visual flow editor for customizing the cancellation experience
- ✓In-app survey collection during the cancel process
Where Raaft Falls Short
- ✗Focuses only on the in-app cancel flow — no post-cancellation outreach
- ✗Survey responses at cancel time are rushed and lack depth
- ✗No automated follow-up email outreach after cancellation
- ✗Does not capture detailed written feedback from churned customers
- ✗No AI-powered email generation or reply categorization
- ✗Cancel-time surveys get checkbox answers, not real explanations
When to Choose Raaft
Raaft is a good choice if you want to customize what happens when a customer clicks “cancel” in your app. Its no-code flow builder lets you present targeted offers, ask survey questions, and suggest alternative plans before the cancellation goes through. The free tier makes it accessible for early-stage SaaS companies to start collecting some cancellation data.
Raaft is particularly useful if you believe many cancellations can be saved with the right offer at the right time. The visual flow editor makes it easy to experiment with different approaches without writing code.
When to Choose ChurnNote
ChurnNote is the right choice if you want honest, detailed feedbackfrom customers who cancel. The problem with in-app surveys (like Raaft's) is that customers fill them out while they're in the middle of cancelling — they pick the quickest answer and move on. You get data like “too expensive” checked on a form, but you don't get the real story.
ChurnNote sends a personal, plain-text email after the cancellation is complete, when the customer has had time to cool down and reflect. The result is dramatically different: instead of a checkbox, you get a thoughtful reply explaining exactly what went wrong, what they switched to, or what feature would have kept them.
Feedback Quality: The Core Difference
This is where the approaches diverge most. Raaft's in-app survey captures whatcategory of reason the customer selected. ChurnNote's email replies capture whyin the customer's own words, with context and nuance that surveys miss. A checkbox that says “missing features” tells you very little. An email reply that says “I needed Zapier integration for my workflow and switched to X because they have it” tells you exactly what to build next.
Using Both Together
Raaft and ChurnNote work well together. Use Raaft's cancel flow as the first touch — present offers and collect quick survey data. Then use ChurnNote to follow up with customers who still cancel, getting the deeper feedback that in-app surveys miss. The combination gives you both a chance to save customers and detailed insights from the ones who leave.
Try ChurnNote — $12/mo, cancel anytime
Connect Stripe or Lemon Squeezy. When a customer cancels, they get a personal email. You get their honest answer.
Get started with ChurnNote