Automatically email customers after they cancel in Stripe.

How ChurnNote sends post-cancel emails

Five steps from cancellation to win-back. All automatic except the ones you choose to control.

1. 1

   Stripe webhook fires

   When the customer cancels (Customer Portal, Checkout, your own UI, or your dashboard), Stripe fires customer.subscription.deleted. ChurnNote receives it within seconds.

2. 2

   Personal exit email queued

   ChurnNote drafts a plain-text email using your sender name, the customer's first name, their tenure, and your tone preference. No HTML, no branding, no [via churnnote.com] header.

3. 3

   Email sent from your domain

   The email arrives in the customer's inbox like a normal note from the founder. Reply-to is your address. They reply, you read it.

4. 4

   Reply captured and grouped

   ChurnNote ingests the reply, groups the reason (pricing, missing feature, switched tool, timing, bad experience, other), and shows it on the customer's timeline alongside their LTV.

5. 5

   Win-back queued when there's something to say

   When you record a change — a fix, a new plan, a shipped feature, an offer — ChurnNote drafts a follow-up email to exactly the customers whose reasons match. You review and send.

Two ways to email Stripe cancellations

You can build this yourself or use ChurnNote. Here's the honest comparison.

// /api/webhooks/stripe
const event = stripe.webhooks.constructEvent(
  body, sig, process.env.STRIPE_WEBHOOK_SECRET,
)

if (event.type === 'customer.subscription.deleted') {
  const sub = event.data.object
  const customer = await stripe.customers.retrieve(sub.customer)
  await sendExitEmail({
    to: customer.email,
    from: 'you@yourdomain.com',
    subject: 'quick question',
    body: writeBody(customer),
  })
}

What the email actually looks like

Plain text. From your address. No template branding. Customers reply because it doesn't feel like marketing.

FAQ