Churn recovery resources for small SaaS founders

Guides, calculators, templates, and explainers to help you find where churn is leaking, recover failed payments, save cancellation attempts, and win back customers when something changes.

Free tools

Churn Leak Score

Scan your last 30 days of Stripe or Lemon Squeezy data for leaked revenue.

Failed Payment Recovery Calculator

Estimate revenue recoverable from failed payments.

Stripe Decline Code Explainer

Look up any Stripe decline_code in plain English and see how to recover it.

Stripe Webhook Event Decoder

Decode Stripe webhook events for churn. What each one means and how to treat it.

Lemon Squeezy Webhook Event Decoder

Decode Lemon Squeezy churn webhooks: cancelled, payment_failed, payment_recovered.

Failed Payment Recovery Playbook

Build a 3-email dunning sequence tuned to your processor, amount, and tone.

Cancellation Reply Analyzer

Paste cancellation replies and see top churn reasons + recoverable customers.

Cancellation Flow Grader

Grade your cancel flow against the six things that actually move retention.

Churn Rate Calculator

Monthly and annual churn rate from your subscriber data.

MRR Calculator

Track MRR, net new MRR, and growth rate.

LTV Calculator

Lifetime value from ARPU and churn rate.

CAC Calculator

Calculate Customer Acquisition Cost from spend and new-customer counts.

LTV:CAC Ratio Calculator

Find out whether each customer pays back acquisition cost.

SaaS Revenue Projection

Project the next 12-24 months of revenue from growth and churn.

Churn Benchmarks

Compare your churn to industry averages.

Exit Survey Templates

Questions designed to get honest churn feedback.

Cancellation Email Swipe File

Founder-style cancellation emails grouped by churn reason.

Dunning Email Templates

Copy-paste failed payment recovery emails.

Win-Back Email Generator

Draft a reason-tied win-back email.

Revenue Screenshot Generator

Turn MRR into a clean, shareable image for build-in-public posts.

Churn Rate Formula Calculator

The churn rate formula plus a streamlined calculator.

Monthly to Annual Churn Calculator

Compound monthly churn into annual churn, with a reference table.

Revenue Churn Calculator

Gross and net revenue churn from MRR inputs.

MRR Churn Calculator

MRR churn including failed payments and recoverable estimate.

Customer Retention Rate Calculator

Standard SaaS retention rate plus the matching churn rate.

Customer Churn Analysis Tool

Break cancellations into avoidable, unavoidable, and recoverable buckets.

Customer Churn Risk Calculator

Score a single customer against well-known churn signals.

Win-Back Campaign Builder

Reason-matched 2-email win-back campaigns with timing.

Exit Survey vs Founder Email

Compare exit surveys against founder-style emails for SaaS churn feedback.

Stripe Failed Payment Explainer

Why charges fail, what to send, and the recovery checklist.

invoice.payment_failed Explainer

What the Stripe failed-payment webhook means and what to trigger.

customer.subscription.deleted Explainer

What the Stripe cancellation webhook means and how to handle it.

Stripe resources

Lemon Squeezy resources

Failed payment and dunning

Cancellation and cancel flow

Win-back and retention

Churn analytics and benchmarks

Comparisons and alternatives

By segment

Guides and articles