ChurnNote

Lemon Squeezy cancellation templates

What to email when a Lemon Squeezy customer cancels.

The cancellation email is your last, best chance to learn something. Done right, a plain-text note gets a 20%+ reply rate and the honest reasons a cancel-flow survey never will. Here are the templates.

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Quick answer

When a Lemon Squeezy customer cancels, send a short plain-text “ask-why” email from your own address shortly after the cancellation. One acknowledgement, one genuine question. Optionally add a confirmation email and a single no-pressure follow-up. Plain text beats branded HTML, and after-cancellation beats mid-cancellation for honest answers.

The templates

Swap in your product name and first name. Keep them in plain text.

1The ask-why emailThe one that matters. Send shortly after cancellation.

Subject

quick question about your cancellation

Body

Hey [first name], Saw you cancelled [product] today, no worries at all. I'm trying to make it better and your reason would genuinely help: what made you decide to leave? Even one line back means a lot. Thanks, [your name]

2The confirmation email (optional)If you want to confirm access end date. Keep it short.

Subject

your [product] cancellation is confirmed

Body

Hey [first name], Confirming your [product] subscription is cancelled. You'll keep access until [end of billing period date], then it'll stop. Nothing else to do. If you change your mind before then, you can reactivate here: [reactivate link] [your name]

3The no-pressure follow-up (optional)Only if they didn't reply to the ask-why. Send once.

Subject

no worries either way

Body

Hey [first name], I know you're busy, so I'll keep this to one line: if you have a second, what was the main reason [product] didn't stick? It honestly helps me decide what to build next. No reply needed if you'd rather not. [your name]

FAQ

What email should I send when a Lemon Squeezy customer cancels?▼
A short, plain-text 'ask-why' email from your own address shortly after the cancellation. One line acknowledging they left, one genuine question about why, nothing else. That's the email that gets a 20%+ reply rate and the honest reasons you can act on. A confirmation email is optional.
Should cancellation emails be plain text or designed HTML?▼
Plain text, from your real address. A designed, branded template reads like an automated billing notice and gets ignored. A plain-text note that looks like it came from a person gets opened and replied to. The goal is a conversation, not a broadcast.
When should the cancellation email go out?▼
Shortly after subscription_cancelled fires, while the decision is fresh, but after the cancellation completes (not as an interruption during it). Sending after rather than during is why you get thoughtful answers instead of a rushed cancel-flow click.
Won't asking why annoy a customer who just cancelled?▼
Rarely, if it's short and genuine. A one-question plain-text email from a real person reads as care, not friction. The customers who don't want to reply simply won't, and you've lost nothing. The ones who do hand you your most valuable churn data.
How does ChurnNote send Lemon Squeezy cancellation emails?▼
ChurnNote listens for subscription_cancelled, sends the plain-text ask-why email in your name from your domain, and categorizes the reply into a churn-reason taxonomy. It can also queue a win-back when you ship a relevant fix. Flat $12/mo, same as Stripe.

Send the ask-why email automatically.

ChurnNote sends the plain-text cancellation email for every Lemon Squeezy cancellation, then categorizes the replies so you can see why customers really leave. Flat $12/mo.

Run the free Churn Leak ReportStart ChurnNote for $12/mo

Related

LS cancellation flowLS win-back emailsLS churn recoveryPlain-text cancellation emailsCancellation email templatesExit survey templates