ChurnNote

Lemon Squeezy dunning templates

Lemon Squeezy dunning emails that customers actually open.

Lemon Squeezy's built-in dunning emails come from its domain and read like billing spam. Here is a plain-text 3-email sequence you send from your own address, with copy-paste templates and the timing that recovers the most failed payments.

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Quick answer

Send three plain-text dunning emails from your own address at T+0, T+48h, and T+120h after a Lemon Squeezy payment fails. Each one carries a fresh customer-portal update link. Stop the moment the payment recovers. Paired with Lemon Squeezy's automatic retries, this recovers 50-65% of failed payments.

The 3-email dunning sequence

Copy, paste, and swap in your product name, customer first name, and a fresh Lemon Squeezy portal link.

1T+0 (the day the payment fails)Reminder

Subject

your [product] payment didn't go through

Body

Hey [first name], Quick heads up: the renewal payment for [product] didn't go through, probably just an expired or replaced card. You can update it here in a few seconds: [update payment link] No rush, your account is still active. Let me know if anything's off. [your name]

2T+48h (two days later)Nudge

Subject

still can't process your [product] payment

Body

Hey [first name], Following up. We still haven't been able to process your payment for [product], so I wanted to make sure this didn't slip by. Here's a fresh link to update your card: [update payment link] If you meant to cancel, totally fine. Just reply and I'll take care of it. [your name]

3T+120h (day five, last attempt)Last call

Subject

last reminder before your [product] access pauses

Body

Hey [first name], Last one from me. If the payment for [product] doesn't go through in the next day or two, your access will pause automatically. Update your card here and you won't lose anything: [update payment link] If you'd rather leave it, no hard feelings. A one-line reply telling me why would genuinely help me improve [product]. Thanks for giving it a try either way, [your name]

FAQ

Does Lemon Squeezy already send dunning emails?▼
Yes, Lemon Squeezy retries failed charges and sends generic dunning emails from its own domain. The problem is they look like automated billing notices, so customers ignore them. A plain-text follow-up from your own address recovers another 20-25% on top of Lemon Squeezy's automatic retries.
When should each dunning email go out?▼
T+0 (the day the payment fails), T+48h, and T+120h. Three emails total. Start within 24 hours, because recovery rate drops the longer you wait. Stop the sequence the moment subscription_payment_success fires.
What link should the email point to?▼
A fresh Lemon Squeezy customer-portal link so the customer can update their card without leaving the Lemon Squeezy ecosystem. Generate a new link for each email rather than reusing an old one, since portal links can expire.
Should dunning emails be HTML or plain text?▼
Plain text from your real address. HTML billing templates read as 'payment processor spam' and get ignored or filtered. A plain-text note that looks like it came from a person gets opened and acted on, which is the entire point of dunning.
How does ChurnNote send Lemon Squeezy dunning emails?▼
ChurnNote listens for subscription_payment_failed, sends the 3-email plain-text sequence from your domain with fresh customer-portal links, and auto-stops when subscription_payment_success fires. Same flat $12/mo as the Stripe version.

Don't send these by hand.

ChurnNote sends the full sequence from your domain with fresh Lemon Squeezy portal links and stops automatically when the payment recovers. Flat $12/mo, same as Stripe.

Run the free Churn Leak ReportStart ChurnNote for $12/mo

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