ChurnNote

Recoverability scoring

Not every churned customer is worth chasing.

A recoverability score ranks churned customers by how likely and how valuable they are to win back, so your limited win-back effort goes where it actually pays. Here's how to build one.

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Quick answer

A recoverability score ranks churned customers by how worth-it a win-back is, combining the cancellation reason (fixable?), customer value (MRR/plan), recency, and prior engagement. Focus on high-value churners with fixable reasons who left recently. Ignore the ones who won't return. ChurnNote scores this automatically.

The four factors

Reason

A 'missing feature you just shipped' churner is far more recoverable than a 'shut down the company' one. Fixable reasons score higher.

Value

A higher-MRR or annual customer is worth more effort than a low-tier monthly one. Weight by what they were paying.

Recency

Recent churners remember you and are easier to win back than ones who left months ago. Decay the score over time.

Engagement

Someone who used the product heavily before leaving is more recoverable than someone who never activated.

FAQ

What is a recoverability score for churn?▼
A score that ranks churned customers by how likely and how valuable they are to win back. It combines the cancellation reason (is it fixable?), the customer's value (MRR/plan), recency (how recently they left), and prior engagement, so you focus win-back effort where it actually pays off.
Why not just try to win back everyone?▼
Because win-back effort is finite and not every churner is worth it. A customer who left because they shut down their business or never activated isn't coming back; chasing them wastes the time you could spend on a high-value customer who left over a feature you just shipped. Scoring focuses the effort.
How do I calculate a recoverability score?▼
Weight four factors: reason (fixable reasons score high), value (MRR or plan tier), recency (recent churn scores higher, decaying over time), and pre-churn engagement. The exact weights depend on your business, but reason and value usually matter most.
How is this different from a churn risk score?▼
A churn-risk score predicts who's about to leave (pre-churn). A recoverability score ranks who's worth winning back after they've left (post-churn). Both are useful; this page is about the post-churn side.
Does ChurnNote score recoverability?▼
Yes. ChurnNote's priority queue ranks churned customers by a score combining reason, value, and recency, and surfaces the high-value, fixable churners first, then queues reason-tied win-backs for them. Flat $12/mo.

Win back the ones that matter, first.

ChurnNote ranks churned customers by reason, value, and recency, and queues reason-tied win-backs for the top of the list. Flat $12/mo.

Run the free Churn Leak ReportStart ChurnNote for $12/mo

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