How to reduce churn on Lemon Squeezy.

The four levers

1. 1

   Recover failed payments before they become cancellations

   Keep Lemon Squeezy's automatic retries on, and add a plain-text follow-up from your own domain that nudges customers to update their card. Most involuntary churn is a card that quietly expired, not a customer who wanted to leave.

2. 2

   Catch at-risk customers before the cancel

   Declining usage, a failed charge, an abandoned cancel flow, a downgrade. These are leading indicators. Churn Radar surfaces them so you can reach out while the customer is still a customer, which is far cheaper than winning them back.

3. 3

   Capture why customers cancel, honestly

   When someone does cancel, send a short founder email asking why and group the replies. You cannot reduce a number you cannot explain, and the cancel screen never explains it.

4. 4

   Win back the recoverable ones when you ship the fix

   Some reasons are fixable: a missing feature, a confusing flow. When you ship the fix, go back to the people who left for that exact reason. That targeted return is worth more than any blanket discount blast.

Start with the cheapest churn to fix

Not all churn costs the same to recover. Failed payments are the cheapest, because those customers never wanted to leave. At-risk customers are next: reaching someone before they cancel beats winning them back after. Voluntary cancellations are the most expensive, but also where the product feedback lives. Work the list in that order and the early wins fund the harder work.

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